SEP 17,2021/IndustryNewsGlobal/ The unexpected shifts in the global markets because of the sudden outbreak of the COVID-19 virus have brought many major and minor tremors to industries of all sizes including the Male Grooming Products Market.
The Male Grooming Products Market is expected to grow from USD 55.2 billion in 2020 to USD 70.5 billion by 2026 at a CAGR of over 4.2% during the forecast period.
Male grooming products are the essentials required by men for their grooming which include face wash, moisturizer, sunscreen, trimmer, deodorant, shampoo, shower gel, soap, and hair comb among others. Personal grooming boosts the confidence of the person. It defines a personality of an individual.
Market Dynamics
The growth of the global male grooming products market is primarily driven by the rapid growth of the beauty consciousness among men.
- Increasing urbanization coupled with rising per capita disposable income of the consumers is propelling the market growth at a substantial rate.
- The growing influence of social media and rising self-appearance consciousness among men is likely to propel the market growth significantly during the review period.
- Growing emphasis on bringing innovation in the male grooming products by the player operating in the market is the prominent trend noticed in the global market.
Segment Analysis
Product Type Trends
Based on product type, the market has been segmented into hair care, skin care, fragrances, and others.
The skincare segment accounted for the largest market share in 2020. The market growth can be attributed to increasing consciousness about skin health and the growing prevalence of skincare diseases. The hair care segment is projected to register healthy growth during the review period.
Regional Trends
Geographically, the market in North America accounted for the largest market share in 2020. The market growth can be attributed to the presence of strong personal care and cosmetics industry coupled with growing demand for organic male grooming products. The market in the Asia-Pacific region is expected to increase at a significant rate on account of increasing spending on personal grooming especially by the young male population coupled with increasing purchasing power.
Key Players:
- Unilever plc (UK),
- L'Oréal S.A. (France),
- Edgewell Personal Care Company (The U.S),
- Coty Inc. (The U.S),
- ITC Limited (India),
- Energizer Holdings, Inc. (The U.S),
- Beiersdorf AG (Germany),
- Koninklijke Philips N.V. (Netherlands),
- Johnson & Johnson Consumer Inc. (The U.S), and
- The Procter & Gamble Company (The U.S).
Features of the Report
This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.
The Male Grooming Products Market analysis report discusses the following heads in great detail:
· Market structure: Overview, industry life cycle analysis, supply chain analysis
· COVID-19 Impact Assessment
· Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
· Market trend and forecast analysis
· Market segment trend and forecast
· Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
· Attractive market segments and associated growth opportunities
· Emerging trends
· Strategic growth opportunities for the existing and new players
· Key success factors
Customization of the Report:
This report can be customized to meet the client’s requirements. In order to provide more accurate market forecast, all the reports are updated before delivery.
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About Us: Stratview Research is a trusted global market intelligence and strategic consulting firm providing inclusive range of services to multiple clients across a wide array of industries. Our team of veterans and analysts have extensive experience in executing custom research projects for mid-sized to fortune companies, in the areas of Market Assessment, Opportunity Screening, Competitive Intelligence, Due Diligence, Target Screening, Market Entry Strategy, and more.
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